The supply partner for food businesses in the Kingdom
One catalogue at published wholesale prices, a compliant tax invoice on every order, and delivery calculated from your national address rather than estimated over the phone.
It started with a complaint every buyer knows: the price changes with every phone call
FoodraChoice is a wholesale supply platform for commercially registered food businesses in Saudi Arabia. The idea it was built on is a simple one: that a buyer should see the price before asking for it, and receive their tax invoice without chasing it.
We supply what kitchens run on day to day — rice, oils, canned goods, dairy, frozen, spices and cleaning supplies — from established suppliers and brands, in one catalogue at published wholesale prices. Lines whose price moves daily are bought by formal quotation instead, because publishing a price that does not survive a single day is not transparency.
The platform serves registered establishments, because what we sell is a compliant invoice as much as it is goods: the approved account is what makes that invoice reclaimable on your return, and the national address is what gets the shipment to where it belongs rather than to a line typed in a hurry.
We serve
Restaurants
Cafés
Hotels
Bakeries
Groceries
Catering companies
02Two ways to buy
A published price for what is stable, a quotation for what moves
Most of the catalogue is bought outright at the price shown. Lines whose price moves daily are sold by formal quotation with a stated validity instead — a difference in how you buy, not a tier of service.
01
Buy directly from the catalogue
Rice, oils, canned goods, dairy, frozen, spices and cleaning supplies — at wholesale prices published on the platform, added to a basket and paid for without negotiating line by line.
Meat, poultry, seafood and anything else whose price moves daily: you send the quantities you need, receive a formal quote with a stated validity, and pay nothing until you have accepted it.
A fixed price for the whole validity period
A response from sales within one working day
Converts to an order on acceptance, with nothing re-entered
Four steps, each with an effect you can see in your account
No step in the path happens off the platform where you cannot follow it.
01
Register your establishment
Your details and the three documents. Review takes one working day, and you are notified of the outcome.
02
Choose from the catalogue
Published prices and a clear minimum on every line; volatile lines are requested by quotation.
03
Pay electronically
mada, card or Apple Pay through a licensed gateway, or bank transfer with the receipt uploaded.
04
Take delivery, with your invoice
Delivered to your national address, with the tax invoice issued the moment payment completes.
04Account approval
Why we ask for three documents
Registration is for commercially registered establishments. None of the three is a formality — each one changes something you can see in your own account.
Where your documents are held
In restricted storage that only authorised staff can open, with every access logged. Commercial register and VAT numbers are redacted in the platform's own logs.
Guarantees one account per establishment, so the same business cannot collect offers and credit limits twice under different names.
01
VAT registration certificate
15 digits
A statutory requirement for issuing a valid tax invoice in your establishment's name, one you can reclaim input VAT against.
02
National address
4 letters, 4 digits
Fixes the delivery location precisely, and is what shipping charges and the delivery window are calculated from rather than estimated by hand.
03
05After the order
Three commitments, written into policy and enforced by the system
Not promises on an about page — each one has a published policy governing it and a platform behaviour enforcing it.
Delivery and coverage
We cover the main cities across all thirteen regions of the Kingdom. Shipping charges and the delivery window are derived from the national address on your establishment file, and are shown before you confirm an order rather than after.
Payment is entirely electronic, through a licensed gateway or by bank transfer with the receipt uploaded. We do not take cash on delivery — a deliberate decision that removes collection risk and keeps the accounting record unambiguous for both sides.
Every price is calculated on the server at the moment of ordering and stored as a snapshot inside the order, so what you agreed to cannot change after payment. A paid order is never modified: additions go on a new order linked to it, reductions on a credit note that references it.